We at Vita are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines the types of personal information we collect, how we use it, and the measures we take to safeguard your information when you visit or interact with our space in Philadelphia. By using our services or providing us with your personal information, you agree to the terms and practices described in this Privacy Policy. 

Information We Collect:

1. Personal Information:

When you visit Vita or engage with our services, we may collect certain personal information, such as:

• Name

• Contact information (e.g., email address, phone number, address)

• Payment information (e.g., credit card details, billing address)

• Any other information you voluntarily provide to us

Usage Information: We may automatically collect certain information about your interactions with Vita, such as your IP address, device information, browser type, and operating system. This information helps us analyze trends, administer the website, improve our services, and gather demographic information for internal purposes.

2. Use of Personal Information:

We may use the personal information we collect for the following purposes:

• Providing and Improving Services: To process your orders, deliver gelato and related products, and fulfill your requests. We may also use your information to enhance and personalize your experience with us, and to improve the quality and range of our products and services.

• Communication: To communicate with you regarding your orders, inquiries, and customer support requests. We may also send you promotional offers, newsletters, and other marketing communications if you have consented to receive such communications.

• Legal Compliance and Protection: To comply with applicable laws, regulations, and legal processes. We may also use personal information to investigate and prevent fraudulent or unauthorized activities, protect the rights and safety of our customers and the public, and enforce our terms and conditions.

3. Sharing of Personal Information:

We understand the importance of keeping your personal information confidential. We do not sell, trade, or rent your personal information to third parties for their marketing purposes. However, we may share your personal information in the following circumstances:

• Service Providers: We may engage trusted third-party service providers who assist us in operating our business and providing services to you. These service providers are bound by contractual obligations to keep your information confidential and use it only for the purposes specified by us.

• Legal Compliance and Protection: We may share personal information to respond to legal requests, enforce our rights, or protect the safety of our customers or others. This includes sharing information with law enforcement authorities, government agencies, or other third parties when required or permitted by applicable laws.

4. Data Security:

We employ reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security of your information. It is important to remember that you share your personal information with us at your own risk.

5. Your Choices and Rights:

• Consent and Marketing Communications: If you have previously consented to receive marketing communications from us, you may opt out at any time by following the unsubscribe instructions provided in the communication or contacting us directly. Please note that even if you opt out of marketing communications, we may still send you transactional or administrative messages related to your orders or services.

• Access, Correction, and Deletion: You have the right to access, correct, or delete the personal information we hold about you, subject to certain legal

Modification to Privacy Policy Vita reserves the right to change, modify, or update the Privacy Policy at any time and without prior notice. However, we will not use your Personal Information in a way that is materially different than the uses described in this Privacy Policy without giving you an opportunity to opt out of such differing uses. It is your responsibility to review the Privacy Policy periodically to stay informed of any changes.

6. Cookies 

We use "cookies" to collect some of this Anonymous Information. A "cookie" is a small text file that is stored on a user's computer for record-keeping purposes. The cookies never include Personal Information and visitors that we track cannot provide us with personal Information through normal movement across the site. 

7. Indemnification 

You agree to indemnify and hold harmless Vita and the Company’s independent contractors and partners, and their respective officers, directors, members, shareholders, employees, representatives and agents, from any claim or demand, including reasonable attorneys’ fees, made by any third party due to or arising out of your use of the Site, your violation of the Terms of Use, your violation of the rights of any third party, or arising out of or relating to any Information submitted by you.

8. Third Party 

In the event we go through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge that such transfers may occur and are permitted by this Privacy Policy, and that any entity that acquires us, is merged with us or that acquires our assets may continue to process your Personal Information as set forth in this Privacy Policy.